Our Sustainability Mission Statement
Buy Less, Choose Well, Make it Last
At Rockit, we’re on a mission to make sustainable shopping easier. We work with trusted independent childrenswear brands who share our ethos and dedication to reducing fast fashion and working towards a more eco-friendly way of life.
There’s only one Earth and we believe it’s our duty to have a good time while we’re on it, while looking after it too.
For our Rockit Handmade label, every piece is carefully made by hand in Northampton, England. Based in St. Crispins, Holly Hamer designs and sews all the garments herself, using super-soft organic fabrics, usually both GOTS & Oeko-Tex® certified.
This not only means the fabrics are completely chemical-free, they’re also more environmentally-friendly as the growing and processing methods are different to those of conventional cotton production.
But cotton isn't harmful, is it?
While it may be relatively unknown to some, conventional cotton production is unsustainable and is negatively impacting the environment.
This is down to the use of pesticides (and sometimes other agrochemicals), the mind-blowing amounts of water needed to irrigate the cotton fields, and the rapid destruction of habitats to make new fields.
The new fields are made because cotton cultivation ruins the soil quality, meaning areas become depleted and can no longer grow crops.
Did You Know?
It takes 2,700 litres to produce a single cotton t-shirt. That’s enough to sustain one person for 900 days (almost 2.5 years).
Diversion of water and it’s pollution by cotton growing has had severe impacts on major ecosystems in Central Asia, Pakistan and Australia.
With this knowledge in mind, fabric choices are very important when it comes to shopping sustainably. That’s why we only work with suppliers who make ethically-produced kid’s clothes from organic fabrics. Here’s some key phrases explained…
The Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres. A fabric which is GOTS certified has met a high-level of production, environmental, and socially-responsible criteria, right across the supply change. This accreditation is a ‘seal of sustainability good practice’ around the globe. If you like to shop sustainably, always look out for GOTS certified fabrics.
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Oeko-Tex® refers to how the fabric is processed (e.g. dyes, finishes). Oeko-Tex® certified items are guaranteed that every component (e.g. fabric, fastenings, thread) is safe and free-from harmful chemicals. This is different to organic certification, which refers to how the raw materials for textiles are grown. In the words of OEKO-TEX®, their certifications and directories ‘enable consumers and companies to make responsible decisions which protect our planet for future generations.’
Chetna Organic is an amazing fair-trade cotton programme. It was created to improve the livelihood of smallholder farmers by making their farm systems more sustainable and profitable.
In 2008 Chetna became the first cotton farmers organisation in India to receive Fairtrade Certification. This means the cotton is grown by small marginal farmers without the use of child labour, chemicals and GMOs. Garments manufactured using Chetna Cotton have complete traceability down to the farmers field it has been grown in.
The Chetna farmers also own a 10% equity stake in the factory who make the clothes and the cotton farmers are pre-financed and guaranteed stable cotton prices and a premium to spend within their local community. Find out more about Chetna Organic.