About Rockit

About Rockit

Rockit Kids sell beautifully bold clothes and accessories for all children. Our style is ‘a slice of Brighton with a sprinkle of Stockholm’ - think playful prints, Scandi styles, and rainbow shades – with a focus on quality, sustainability and affordability.

Every piece reflects our passion for colour, creativity and community. We absolutely love working with other small businesses who share our love of colour and eco-friendliness.

With all our products we ensure…


Clothes and accessories that are well-made and designed to last.


We’re on a mission to make sustainable shopping easier, without breaking the bank. We believe ethically-made children’s clothes should be enjoyed by all.


We don’t like fast fashion. We’re conscious of the effects our buying choices have on the planet. That’s why we’re dedicated to what we do. Check out our sustainability statement.


Rockit Kids is all about colour and excitement, from our rainbow-painted pink horsebox shop to the patterned print fabrics we use. We believe life is for having fun, doing things differently and empowering each other along the way.

You can shop our clothes and accessories online or visit our hard-to-miss horsebox boutique at our next #RockitRockup!

Holly’s Story

It sounds corny, but Rockit is more than just a kids clothes shop; it’s an expression of who I am and where I’ve come from. It synthesises my experiences and influences into one (in my opinion) amazing brand.

In 2000, an 18-year-old me left Northampton and headed off for Brighton Uni with the sole intention of:

  1. 1. Drinking
  2. 2. Dancing
  3. 3. Shopping
  4. 4. Scraping a pass in my BA

Post student loan, skint, I returned back to Northampton and faced reality. The following 16 years however saw many more life-shaping events. I…

  1. • Had 10 (consecutive, mostly fixed term) jobs within the public and voluntary sector
  2. • Met and married my wonderful husband
  3. • Had some great holidays in Stockholm visiting my friend who emigrated
  4. • Undertook several house moves, finally into a fantastic area with the loveliest neighbours
  5. • Completed my masters and project management qualification whilst pregnant with baby #1 (a boy)
  6. • Nearly died when my appendix burst in Crete whilst pregnant with baby #2 (a girl)
  7. • Suffered the torture that is gestational diabetes
  8. • I met some amazing mum friends that got me through (and continue to get me through) the highs and lows of parenthood
  9. • Juggled work and parenthood successfully and unsuccessfully at times
  10. • Got fed up of yet another contract ending and the continual cycle of having to apply for jobs every year or so

All this taught me that…

  1. 1. Being a parent is tough
  2. 2. Being a working parent is tough
  3. 3. I love Sweden, the Swedish and Swedish design
  4. 4. Northampton needed a slice of Brighton with a sprinkle of Stockholm!
  5. 5. Although they have their place, large retailers generally had a really uninspiring range for boys
  6. 6. I’d had it with fixed term project work
  7. 7. I can make things happen (quote from my son: “Mummy, I love you because you get things done”)
  8. 8. It was the time to follow that pipe dream of setting up a kid’s boutique

And this is how Rockit was born. I opened the St. Crispin’s Village boutique in October 2019 and started to grow my business from there. When lockdown happened, I took the decision to hand back the keys my shop and pivot my business model. I invested in a horsebox trailer and converted it into a colourful mobile boutique, while also refreshing the Rockit branding and building a new-and-improved online shop. That’s where I’m at today, and I hope my pipe dream continues for a long time to come!

I do hope you love Rockit as much as I do. I welcome comments and feedback, so if there’s anything you’d like to see me stocking or creating, or anywhere you’d like me to turn up with my pink horsebox, just let me know.

Holly x